Private Counsel for Real Estate Society

Where the World's
Real Estate Markets Meet

The SOCIETY Group is the global luxury real estate public relations firm retained by landmark developments, institutional brokerages, and the power brokers who define the super prime market.

Our Work
The One, Bel Air — $141 million US auction record. Campaign by The SOCIETY Group.
The Record
$100MThe Playboy Mansion — Highest Residential Sale in LA County History
$141MThe One, Bel Air — US Residential Auction Record
1,200+Press Placements Annually Across Five Global Markets
$3.5B+Luxury Real Estate Represented Globally
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"The firms and individuals who define markets do not wait to be covered. They build the rooms where the coverage begins."

Alexander Ali — Founder & CEO, The SOCIETY Group

The Infrastructure

Private Counsel.
Proprietary Infrastructure.

Most firms offer press or events. We built both from the ground up and connected them into a single system. UPFRONTS — our Wall Street Journal-sponsored international real estate summit — is not an event we attend. It is a forum we engineered so that the introductions our clients need are made in rooms we control.

The Hollywood Reporter's Power Broker Awards exist because no verified standard for recognising the industry's highest performers existed before we created one.

Five Pillars
5Cities — New York, Los Angeles, London, Miami, Abu Dhabi
12+UPFRONTS Editions Across Five Countries
6Years of Hollywood Reporter Power Broker Awards
40+Publications Cross-Referenced for Client Authority
New York · Los Angeles · London · Miami · Abu Dhabi

Five Embedded Positions.
One Standard.

Five positions embedded in the cities where off-market capital actually moves — where a West Village townhouse carries different gravity than a Tribeca penthouse, where Mayfair and Belgravia speak in registers that Canary Wharf does not.

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